APPS 3.0 ARE SURGING like a gigantic wave. Are you waiting to be
swamped, or are you preparing to ride the wave to personal profit
and business growth?
The story of apps can be told in many ways. How many people do
you know who will admit to not knowing about Facebook or iPhone,
at least in general terms? “Create a Facebook Page” has been added
to the to-do list for everyone from political advisors to realtors, large
and small businesses, nonprofits, and individual users from teens
to seniors. (Facebook has even developed a policy for handling the
pages of people who have passed away.) On the iPhone side, “There’s
an app for that” is listed in The Yale Book of Quotations (Fred R. Sha-
piro, editor) as the third most notable quotation of 2009.