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The A–Z of Correct English is a reference book that has been written for the student and the general reader. It aims to tackle the basic questions about spelling, punctuation, grammar, and word usage that the student and the general reader are likely to ask. Throughout the book, there are clear explanations and exemplar
sentences where they are needed. When it’s helpful to draw attention to spelling rules and patterns, these are given so that the reader is further empowered to deal with hundreds of related words. The aim always has been to make the reader more confident and increasingly self-reliant. This is a fast-track reference book. It is not a dictionary although, like a dictionary, it is arranged alphabetically. It concentrates on problem areas; it anticipates difficulties; it invites cross-references. By exploring punctuation, for example, and paragraphing, it goes far beyond a dictionary’s terms of reference. It is not intended to  replace a dictionary; it rather supplements it. Once, in an evening class, one of my adult students said, ‘If there’s a right way to spell a word, I want to know it.’ On another occasion, at the end of a punctuation session on possessive apostrophes, a college student said rather angrily, ‘Why wasn’t I told this years ago?’ This book has been written to answer all the questions that my students over the years have needed to ask. I hope all who now use it will have their questions answered also and enjoy the confidence and the mastery that this will bring.

We all have an astonishing gratis tool at our disposal that instantaneously shows us demand. It’s known as the Google Keyword Tool. To utilize this tool, merely enter a word or phrase, and click on the search button. The Google Keyword Tool will then exhibit to you the term you introduced, along with a lot of other related terms. Google may effectively demonstrate demand as they put out the Global Monthly Searches for the various terms in the Google search engine. Utilizing the Keyword Tool to get keyword ideas You are able to search for keyword themes by entering a keyword related to your line of work or service or a URL to a page bearing material related to your line of work or service. Or, you are able to go directly to filtering keyword categories next to the statistics table. You are able to utilize one or the other or both collectively; the tool is entirely flexible depending upon how you would like to utilize it. Things to attempt:

A mission statement is an explicit statement of the values of an organization. It generates:
◆ the principles in accordance with which the organization acts
◆ the standards against which it is willing to be judged. As such a mission statement is a hostage to fortune. If the organization lives up to the values expressed in its mission statement, acts in accordance with the principles derived from it, and meets the standards it generates the organization will be securing its morale and strengthening its reputation.

Right now, your competitors are using social media tools to advance their personal and corporate brands, generate revenue, increase customer loyalty, and recruit top talent in order to gain leverage in your industry. Do you want to be shut out and close your operations? A few years ago, social media tools could give you a clear advantage in the marketplace, but now they are mandatory for reaching customers, building relationships, and becoming a recognized name. In 2008, cause-related marketing firm Cone (www.coneinc.com) released a study stating that 93 percent of Americans believe companies should have a social media presence, and 85 percent believe companies should also interact and engage with their audience.

Right now, your competitors are using social media tools to advance their personal and corporate brands, generate revenue, increase customer loyalty, and recruit top talent in order to gain leverage in your industry. Do you want to be shut out and close your operations? A few years ago, social media tools could give you a clear advantage in the marketplace, but now they are mandatory for reaching customers, building relationships, and becoming a recognized name. In 2008, cause-related marketing firm Cone (www.coneinc.com) released a study stating that 93 percent of Americans believe companies should have a social media presence, and 85 percent believe companies should also interact and engage with their audience.